Teaching your sales reps how to talk to their clients is a vital part of the training process. The best salespeople have a natural charm about them—they can get people to like them, but they also have to get people to trust them enough to buy the product they are selling.
Even seasoned sales reps can use a refresher on how to speak so that customers want to buy. Using engagement tools during your corporate sales meetings to promote interaction between presenters and sales reps will help to get an ROI on your investment of time and money of your sales meeting by helping your team convert more sales at higher numbers.
Words to Sell By:
The following are words every salesperson should know!
- Advantage— Making customers feel like they have an advantage over competitors with your product is key.
- Amazing—Your product should be better than good. Use strong adjectives to describe it so your prospects will understand how valuable it is.
- Avoid— Customers should want to avoid missing out on your product, or avoid a similar, less advantageous product.
- Because—Tell your customer why they should want your product
- First— People like to feel like they’re in on the ground floor. They want to know that they saw the value of your product before their peers did.
- Free— Anything that is free with your product should be highlighted! People love to feel like they’re getting something for nothing.
- I don’t know— Do not make things up you don’t know the answer to. “I don’t know, but I’ll find out for you” is a better answer than having to go back and say you were wrong. This will go a long way in establishing your credibility in the prospect’s eyes.
- Imagine— They should envision how life will be with your product— and how it would be lesser without it.
- Now— Time is always of the essence, they should want your product now. A sense of urgency is a sales pro’s best friend.
- Save— Companies are always looking to save not only money, but time,hassle, and headache. Show your customer how you will save them all of these things and more.
- Simple— Your product must not be overcomplicated. Always point out how the customer’s life will be simplified—and enhanced— by what you’ve got to offer.
- Unusual— Customers are interested by things that are not the status quo. Make sure to point out what is unusual or interesting about your product.
- We— Using the word “we” gives a sense that you and the customer are in this together. If you have a stake in what happens with their business, they will be more likely to trust you.
Teaching your sales reps how to integrate this language into their sales pitch and every day dealings with customers will help them to sell not only more product, but sell product quicker.
Imagine meeting in which you use the natural competitive nature of your sales reps to turn the training into a game. This will not only engage the team’s attention, but it will force them to pay better attention than ever before as they take in the information with the hopes of taking down their opponents— aka the other people on the sales team.
For instance, ask a question at the beginning of the meeting: “What are some of the most important words you use when selling our product to a potential client?”
Are you ready to take your sales meetings to the next level? Contact us today to start keeping your sales reps engaged and learning more!
