When an employee is engaged or emotionally connected to his or her job, that employee is likely to put more effort into that job and less likely to search for other employment. To retain skilled talent, it's vital for companies to be able to measure and understand employee engagement and job satisfaction and act quickly on the results.
This knowledge is especially crucial during tough economic times, when employee engagement and morale typically suffer, and during the ensuing economic recovery, when the job market loosens and employee turnover increases. But getting honest feedback that you can use to retain employees isn’t always easy.
Audience response systems help to accelerate the development, implementation, and tabulation of employee surveys. The system reduces the amount of time and hassle involved in creating survey questions as well as the time and expense of data collection and reporting. Clients using audience response systems are able to create and rollout an employee survey in a single day. Data collection, roll-up, tabulation, and reporting of actionable results to executives and line managers can happen in just a few weeks.
An audience response system ensures complete anonymity for your employees so you can find out what they’re really thinking. Best of all, survey response rates are consistently higher than those achieved with web or paper survey tools.
The rules of engagement
An article in Business Week, "The Role of Employee Engagement in the Return to Growth," cites a survey conducted by the Corporate Executive Board of the Corporate Leadership Council, which found that "employees who are most committed to their organizations put forth 57 percent more effort and are 87 percent less likely to leave their company than employees who consider themselves disengaged."
However, simply using employee surveys to measure the levels of employee engagement is not enough. Understanding the reasons behind engagement or lack thereof can provide valuable insight and help companies create plans for increasing engagement and producing tangible business results. It's also important to be able to easily analyze survey results and use those results to produce meaningful and measureable organizational change.
To learn more about how audience response systems can improve your employee survey process, please click the button below!