How To "WoW" AtTendees With Value
People attend conferences for a variety of reasons; why do people want to attend yours? Understanding your attendees’ intentions will help you create value for your program and tailor content to your audience. People crave knowledge. They want to learn and absorb information that will help them grow their business.
Individuals also attend conferences to network, gain inspiration, and solicit business. Whatever their reason may be, there is an ROI they are looking to achieve. The following are questions that attendees ask themselves before attending a conference:
- How would this conference help my company/organization?
- Will it save money?
- Will it save time?
- Will it improve productivity?
- Will it provide the company a competitive edge?
- Will I be able to make valuable connections and build fruitful relationships?
Download our free ebook, "Guide to Increasing Conference Attendance by Boosting Value" and learn how to give potential conference attendees value before, during and after the event. This will boost value, improve information retention, and increase ROI.