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Option Technologies Blog

Improve Marketing Research Efforts with an Audience Response System

Here are six ways that an Audience Response System can improve market research: Anonymity Traditional focus group facilitation relies often relies..

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Better Outcomes in Marketing Research: Use an Audience Response System

Although survey and market analysis techniques have been adapted to new technology, few new concepts in the way people interact with and learn..

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Enhance YOUR Market Research Efforts with an Audience Response System

People who perform market research often face a difficult task when trying to measure perceptions of their target audience. It's difficult to..

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The Digital Age of Surveying and Market Research With An Audience Response System

According to David Mielach, a Business News Daily staff writer, the average American spent about 23 hours per week online and texting in 2013; the..

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Changing the Face of Market Research with Wireless Keypads

Professionals who perform market research often face a difficult task when trying to get accurate feedback from the target audience. It..

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